MOST STORES Need Just A Simple, Inexpensive, Modification To “Stand Out & Get Noticed!”
See How I Tackled One Of My Most Challenging Projects!
*** The business name & identifying details in these photos had to be changed to protect the owners from numerous unwanted calls.
How Co-Owners Made A Hidden Store 'Impossible To Ignore!'
These Co-Owners had 1,000s of drivers passing every day & almost none of them noticed their store.
They had the traffic, but they weren’t getting noticed!Here are the 3 changes I made, starting with the storefront.
The goal: increase the store’s glance rate with three changes—starting with the storefront sign.
THE STOREFRONT SIGN!
MY FIRST CHANGE: Replace the Sign’s white background with bright yellow.THEIR STORE SITS ABOUT 100 YARDS FROM THE MAIN STREET, BEHIND A BUSY RESTAURANT. The original white sign blended into the building & clouds. Bright yellow makes the sign stand out & the entrance easier to spot from the street.
The yellow banner at the road catches the eye. The matching yellow sign on the building shows drivers where to turn in. They connect the 2 at a glance. Small change. Big difference.
THE ROADSIDE BANNER!
The Co-Owners had a tight budget. A proper replacement sign would have cost several $1,000s!
My Solution: Cover the existing sign faces with 2 bright yellow, extra-large banners. One facing each direction.
Drivers coming from either direction see bright yellow from a long way off.
4+ years later, the banners still look look good and do their jobs.TOTAL INVESTMENT: $400!
THE ADVERTISING TRUCK!
GREAT TRAFFIC. TOUGH VISIBILITY.Challenge: The strip mall sits at a busy intersection, but drivers on the intersecting street couldn't see the store.The gun store sits 50 yards back from the main street, and a busy restaurant sits directly in front of it, blocking the view of passing drivers!OUR SOLUTION: A USED TRUCK!They bought a used truck for $4,000 and spent $3,000 on the wrap. That's $7,000 total. Bright yellow with oversized red & black lettering made it impossible to miss!We had them move it to different spots in the parking lot, giving passing drivers a fresh reason to notice it every day.THE BEST SPOTThe most effective spot was on the corner next to the intersecting street, exactly where drivers couldn't see the store.The truck turned an ordinary parking spot into a local landmark!
CUSTOMERS FROM 20–30 MILES AWAY!A typical gun store draws customers from a 3–4-mile radius before bumping into another gun store.This store now draws customers from 20–30 miles away, in all 4 directions!Why? Convenience. They're already driving past on the way to work, school, or family visits.The bright yellow truck makes sure the store stands out and gets noticed.They simply pop in on the way to or from their destination, and the store becomes their regular gun store!ATF INSPECTORS WERE SHOCKED!During a routine inspection, ATF inspectors told the co-owners it was the busiest gun store in Michigan!THE TRUCK DID ITS JOB!The truck was a major factor in building their customer base. It put their gun store on the map.Today, the business is thriving beyond the owners' wildest expectations!The traffic was already there. Getting noticed put it to work.Contact Me Now. I'll Show You How I Can Do The Same For You.THE CALL IS FREE!